E-commerce is changing too quickly for many traders to follow, and eBay, which acquired several technology companies, can be a valuable partner for retailers, Christopher Payne, president of eBay North America Inc., said today In a speech at the Internet Retailer Conference & Exposition 2011 in San Diego.

"Retailers need a partner, not a competitor," said Payne. "Because of rapid change, it is very difficult to do alone. We are in an excellent position to bring to this partnership for merchants of all sizes."

"It was harder than I saw on eBay deliver the message that" We will not compete with you ', "said Scot Wingo, CEO of ChannelAdvisor Corp., which provides services for e-tailers selling on markets online like eBay and Amazon. "It was clearly shouting Amazon." Note that both Wingo Amazon.com Inc. and eBay merchants now offer a range of services, from marketing to completion, and that eBay is hoping to woo retailers emphasizing that eBay, Amazon, in contrast, does not sell its own name and therefore does not compete directly with retail customers.